Established in 2013 by Chris and Jacinta Gill, Gilly’s Ready-To-Go is a free range butchery with an emphasis on animal welfare and clean natural farming practices. The owners wanted a redesign of their product labels in their Ready-To-Go range. I was commissioned to design the layout of the essential information to be included on the labels, which was then applied to the 17 products in the range.
product label design
The labels feature the characteristic dark timber panel design on the Gilly's Ready-To-Go website. To add vibrancy to the labels, two bands of orange - the corporate colour - were used: one, to draw attention to the product description; and two, to highlight the company's website, where visitors can learn about other product offerings.
"Big thanks to Rachel for her support and creativity during a significant business change for us! After much deliberation, as a business we decided to take the leap and venture out of our comfort zone to try something new. With this comes all the usual logistics and head scratching involved including graphic design tasks such as product labels... Rachel was there for us each step of the way showing professionalism, patience and design guidance! Our end result was something functional, catchy and transferable across many products. We have now been able to expand our product supply across a further 12 stores! Thanks again Rachel, we look forward to working with you again."
Gilly's Ready-To-Go - Co-Founder