US-born, Brisbane-based Foodie Adam is a food Instagram-er who enjoys sharing his dining experiences with his Instagram followers (and blog followers too). After having his face grace his profile picture for the past two years, Adam decided it was time to consider a personalised logo. The brief was to capture 'friendly,' 'fun' and 'happy' in a logo. The project also involved creating striking business cards with a clean, simple look, with the logo taking centre stage.

logo design
business stationery


The design solution is a logotype incorporating the colours of the US and Australian flags - red and blue - and Adam's friendly persona, represented by the slanted letter 'D' to create a smiley face.



"Really love how personalized you created my logo, and flexible you were by creating multiple ideas. Nothing but positive reactions, highly recommended"

Adam P
Foodie Adam