Questions I ask before designing a logo

So you've decided to get a logo designed! Assuming you already have a brand strategy in place, your designer will usually go through a checklist to try to capture what you'd like in a logo, what it should convey, what it should represent, and so on. This helps the designer form an idea in their mind of where they think you'd like to take the logo design, rather than feeling in the dark.

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Branding first, before logo design

I thought I'd take the time here to write about something I often encounter when dealing with clients looking for a logo designer: The need to understand their brand before talking about getting a logo designed. I'm more specifically talking about clients who are starting up, or clients who have been in business for a while now and are reconsidering their logo more closely the second time round.

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